Be Med Smart

Be Med Smart is an initiative from the Pima Council on Aging and Cenpatico Integrated Care in Tucson, Arizona, aimed at educating the community on safe management, storage and disposal of prescription drugs, over-the-counter medications, vitamins and supplements.

At Caliber, we helped deliver that message via promotional materials, including rack cards and brochures, as well as an informative, easy-to-use microsite. To better serve the initiative’s older community, we focused on web accessibility by offering the ability to increase/decrease font sizes, increase/decrease contrast and invert colors.